First of all, you might wonder what Tourism Destination Management is all about. For me, tourism destination management is all about managing or 'controlling' destinations, whether it is about marketing, environmental aspects, local involvement or building new tourism products for instance. NHTV describes this study as the following:

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"International professionals in tourism can make a big difference: the difference between profit and loss, between chaos and structure, a difference for the tourists as well as the local people. Organisations involved in tourism at tourism destinations are looking for well educated professionals. People, who are able to analyse, interpret and apply the global developments that take place and translate these into new opportunities and solutions.

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Tourism has developed into a dynamic and fast growing sector, creating an interdisciplinary field of study and research.

The tourism industry offers economic benefits, growth and opportunities for people and businesses in destination areas.

At the same time, matching demand (tourists) and supply (destinations) remains a challenge. The position of the destination areas is becoming more and more important. This master in Tourism Destination Management is designed to contribute to this, focusing on practice, perspectives and policies of tourism management at destinations".